March 2, 2010

Professional car navigation meets pedestrian-centric application with social networking in a single real 3-D futuristic product from Sygic, equipped with voice-guided voice assistance in more than 20 languages. Within Sygic's AURA (http://aura.sygic.com), a comprehensive pre-installed data set encompasses Tele Atlas detailed maps and content, far-reaching points of interest, geo-tagged wiki and city guide information. 

Full 3-D content displays elevation, buildings and landscapes attractivelly, and AURA responds smoothly to changing location, whether users are driving or waling. Sygic's proven car navigation delivers quick route calculation, turn-by-turn features, lane assistance, highway symbols, speed alerts and safety cameras.  AURA features contacts and buddy search with a direct call option. A community package permits AURA users to share experiences with other Aura users, by voting on a local restaurant or far-flung destinations.

Sygic's choice of a pre-loaded data strategy joins cheap on-board storage with more stable, reliable and faster knowledge access than any Internet connection worldwide. For users who want to enjoy the online experience, AURA offers connected features for real-time information. By switching the data stream on, one can chat, see a friend's location or status, share a location or a pre-selected destination, and look up weather or traffic information.

„Our dream to build AURA has come true – three years of development has resulted in a product that completely differs from others on the market.“ said Michal Stencl, CEO of Sygic. „We are happy to announce it now and here, in the world that asks: "What is the future of LBS?“. We simply trust that the answer is AURA – one tool that combines navigation for pedestrians and drivers and lets users learn all about cities:  where to go, where to stay and meet there. AURA keeps you on track whether your journey is by car or on foot, with the information you need at-hand, always available, without a mobile connection. Drive, walk and meet – AURA presents one incredible, beautiful package."

AURA is designed for the next generation of smartphones and personal navigation devices such as the iPhone, Google Android, Windows Phone 7 and others.

„We are proud to provide an expert answer to people who are asking why they should buy a new smart phone. The answer is simple, ‚AURA!‘“ stated Martin Kalis, Sygic marketing manager.

More information including pricing and availability of Sygic's AURA will be available at AURA.Sygic.com (http://aura.sygic.com).

 

Visit Sygic and see AURA at CeBIT 2010, in Hannover, Germany (Hall 7, Stand D09)
A demonstration of Sygic AURA is available at: http://www.youtube.com/watch?…

 

AURA Screenshots:

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Media Contact:          
Anna Hurbanic
PR Manager
ahurbanic@sygic.com

About Sygic www.sygic.com

Sygic develops, markets and sells innovative, location-based products and turn-by-turn voice-guided GPS navigation software. Sygic applications are present across more than 200 types of devices and operating systems such as the iPhone, Symbian, Android, Windows Mobile, Windows CE, Windows XP/Vista and Linux. Sygic's GPS/LBS software is delivered worldwide in English, Spanish, Chinese, Arabic, Russian, Italian, and 20 other languages. Sygic works with map industry leaders for supreme mapping support through all regions of the globe and it cooperates strongly with leading PND, phone and PMP manufactures globally to bring the latest technology to markets everywhere.