Aug 5, 2010

Sygic and Whereis introduce a real 3D navigation Sygic Aura Drive for iPhone and iPad in Australia and New Zealand. The application is available from iTunes App store for AUD$ 79.99. Sygic Aura is a unique combination of a professional car navigation app, a pedestrian travel app with city guides and a location aware social networking app.  It is compatible with the iPhone 3G, iPhone 3G S, iPhone 4 and the iPad.

Sygic Aura Drive is the most complete navigation app, based on a brand new product concept that challenges today's navigation and LBS industry, and at the same time the first one introducing new technologies. „Where others compete by price reduction, Sygic is strongly focused on bringing differentiation and new ideas on the market“, said Samo Jurdik, Product & Marketing Manager of Sygic.

The tag line of the product: ‚Drive, Walk and Meet‘ encompasses the character and content of the application – under one roof of Sygic Aura Drive there are voice guided turn-by-turn car navigation, travel guides, location-based wiki information, pedestrian navigation, social network, 3D maps, attractive 3D landmarks and enriched mountain data. Sygic Aura Drive also pioneers in utilization of the 3D acceleration built into the chip of the iPhone, resulting in a stunning 3D rendering speed and an unchallenged user experience. Michal Stencl, Sygic's CEO comments: „Fast route calculation and fluent map rendering on the go, as well as smooth zooming and map movement, especially in the demanding 3D graphical environment, were the basic preconditions when we were building this product, and the app as well as the iPhone processor handles them excellently.“

The application includes on-board the maps of Australia and New Zealand from Whereis.
The price of the application is AUD 79.99. More than a dozen of further regional apps are available for regions of Asia, Europe and North America. More information can be found on iTunes App Store or on Sygic Aura web site.

Michal Stencl, Sygic's CEO, concludes: „Sygic Aura Drive gets you to your destination whether by car or on foot, helps you to discover what is around, whether you're in your home town or on travels, and makes it incredibly easy for people to meet without the hustle of making calls – you just share the meeting point and everybody gets guided to it. It is also incredibly fast, the 3D content looks great and it is really a useful hint to orientation. And above all, you can get navigated, call, book places, get information, share your position and ideas, as well as chat and check the weather not only from one gadget, but even without the need to leave a single application at all. We believe that what Aura stands for now, is where the whole mobile industry is heading to.“

Link to Sygic Aura Drive Australia & New Zealand: http://itunes.apple.com/…/id384403998?mt=8

Basic features of Sygic Aura Drive at a glance:

    

    

 

*  *  *

Media contact: Anna Hurbanic, PR Manager, ahurbanic@sygic.com

About Sygic                    www.sygic.com

 

Sygic develops, markets and sells innovative, location-based products and turn-by-turn voice-guided GPS navigation software. Sygic Mobile Maps applications are present across more than 200 types of devices and operating systems such as the iPhone, Symbian, Maemo, Android, Windows Mobile, Windows CE, Windows XP/Vista and Linux. The revolutionary Sygic Aura has just got live at iPhone and it will be launched on further platforms in short time. Sygic's GPS/LBS software is delivered worldwide in English, Spanish, Chinese, Arabic, Russian, Italian, and 20 other languages.
Sygic works with map industry leaders for supreme mapping support through all regions of the globe and it cooperates strongly with leading PND, phone and PMP manufactures globally to bring the latest technology to markets everywhere.

Sygic and the Sygic logo are registered trademarks of Sygic