A combination of consumers and respected marketing, communication, and advertising experts has ranked Sygic among the community of elite brands. The Superbrands Award, proving the brand’s quality in customers’ daily decisions, is Sygic’s fourth.
The Superbrands Programme is the most respected independent global authority on brands, evaluating and acknowledging brands in more than 90 countries on five continents. This year it assessed more than 1,500 business brands operating on the Slovak market. The Superbrands Brand Council evaluated nominees based on consumer survey results. It then turned to brand experts, resulting in a shortlist of the top brands among the competition. Slovak company Sygic was again honoured by a Superbrands Award in the segment of navigation.
“We are pleased that Sygic retains its firm position in the customers’ minds, and it appears that not only in Slovakia. Millions of people all over the world use the products that we continuously enjoy innovating. We are proud of our startup drive and flexibility. They enable us to be both partners and competitors for the greatest players in the global IT business,“ said Roman Paulen, Chief Marketing Officer at Sygic.
Tireless technology and product innovations are associated with Sygic, which is dedicated to increasing driving comfort and road safety. Since 2018 Sygic has been available for smartphone users with iOS on the CarPlay platform. In the upcoming months, drivers will be able to mirror Sygic on their car screen via Android Auto connectivity. Besides car drivers, Sygic is well known to truck drivers, the emergency services, and companies in various business segments.
The story of Sygic started in 2004, when Michal Štencl, Martin Kališ, and Peter Pecho founded a company developing GPS navigation. In 2009, Sygic was the 1st GPS navigation in the world for iPhones. It became the most downloaded offline navigation app, with more than 18 million installations after eight years on the global market. Since then, the number of Sygic users has increased to over 200 million today.