Travel Planning in 2017: Mobile in the Lead, Big Ben the Top Place

15. 01. 2018

Global planner Sygic Travel reveals that 85% of people have planned their vacation on a smartphone or tablet in 2017 while just 4 years ago they preferred a web planner. Statistics also reveal that Android users are more conservative while spending money on accommodation or tours via mobile devices than iOS users. In 2017 the most popular destination worldwide was London together with its famous Big Ben.

“Today, most of travel planning is done with the help of a smartphone rather than a computer. Our data shows that in 2017 travelers from the whole world planned 77% of their trips in the iOS and Android apps (plus 8% on iPads respectively) while just 15% used the web planner on a computer. A couple years back the numbers were in favor of the computer. With mobile planning on the rise, people also spend more money via mobile devices. Yet, it’s still true that Sygic Travel’s iPhone users are more willing to purchase travel services via their phones than Android users,” says Barbora Nevosádová, Sygic Travel’s Marketing Director.

Although people planning holidays online come from all over the world, their trips are most often headed to Europe. The 10 most popular cities of 2017 according to Sygic Travel were in descending order London, Rome, Paris, Prague, New York, Barcelona, Amsterdam, Berlin, Budapest and Venice. As for specific sights, the most favourite ones are located in London and Rome. Travelers mostly planned to visit Big Ben (though currently under renovation), the Colosseum, Buckingham Palace, Trevi Fountain, Eiffel Tower, Pantheon, Tower Bridge, Trafalgar Square, Forum Romanum and the Notre-Dame de Paris Cathedral.

Sygic Travel has been helping people plan travel itineraries since 2011. Millions of people all over the world use their web planner as well as their iOS and Android apps.