Revolutionizing Insurance: Triglav Group's Success Story of Personalized Car Insurance

24. 08. 2023 · 4 min read

Explore the collaboration between Triglav Group and Sygic, shaping the future of car insurance. With Triglav's DRAJV application, customers can enjoy greater transparency in car insurance and the confidence of being part of a data-driven ecosystem that prioritizes their safety and well-being.

Meet Boštjan Kop, the manager at the Digital Platform Department at Zavarovalnica Triglav, the parent company of the Triglav Group. Triglav, the leading traditional insurance company in Slovenia and the largest insurance and financial group in the Adria region, maintains a deep-rooted commitment to its customers by placing genuine emphasis on delivering innovative solutions that authentically serve their best interests. Boštjan's team is at the forefront of creating mobile applications, with the DRAJV app making a significant impact on the company’s policyholders.

The DRAJV Application: Revolutionizing Insurance and Road Safety

The DRAJV application has ushered in numerous advantages for Triglav and its customers. Among its most compelling features is its zero-cost usage, making it accessible and appealing to drivers from all walks of life. Beyond the cost advantage, the DRAJV application plays a pivotal role in encouraging safer driving habits among users, thereby leading to potential discounts on insurance premiums.

By offering a personalized approach based on driving performance, Triglav Group ensures that insurance becomes fairer and more transparent.

Empowering Drivers with Data and Feedback

The DRAJV application empowers drivers with direct feedback on their driving styles. This valuable information allows users to improve their driving skills and earn rewards through safer practices. Additionally, the app's integrated dashcam eliminates the need for standalone devices, enhancing convenience and safety.

Data-Driven Risk Management and Social Responsibility

For Triglav, managing risk and enhancing road safety are top priorities. The app collects data from users, providing critical insights into their driving habits and behaviors. This treasure trove of information empowers Triglav to make data-backed decisions, accurately assess risks, and offer personalized insurance plans.

This data-centric approach not only ensures fairer insurance premiums based on individual driving performance but also fosters a safer driving culture. By proactively identifying areas with increased speeding or mobile phone usage, the insurance company takes meaningful steps to enhance road safety. Emphasizing social responsibility, Triglav's commitment to road safety makes a positive impact on the communities it serves.

DRAJV: A Powerful Marketing Tool

The DRAJV application by Triglav Group is more than just a car insurance solution; it's a powerful marketing tool that drives customer engagement and loyalty. Through its innovative approach and user-friendly interface, DRAJV attracts new customers and ensures long-term retention.

One of the key elements that sets DRAJV apart is its gamification feature, where users can earn badges and perks based on their driving performance, adding a layer of excitement to the insurance experience and motivating drivers to improve their habits continually. Additionally, the app serves as an excellent cross-selling platform, offering Triglav the opportunity to showcase and directly offer their other insurance products to engaged users.

Sygic Mobile Telematics Solution for the Insurance Sector

Sygic Mobile Telematics solution plays a pivotal role in helping insurers like Triglav understand the risk behind policyholders' driving habits. By partnering with Sygic, Triglav Group gains valuable insights into driver behavior, facilitating personalized and fair insurance premiums.

A Strong Partnership with Sygic

Triglav and Sygic have joined forces, creating a formidable collaboration that has yielded remarkable results. Their joint efforts continually enhance the DRAJV application with new features, ensuring an exceptional user experience.

"With Sygic, we joined forces back in 2019, and the cooperation has been nothing but great since the beginning. We are continually working together to provide additional features and innovative approaches to our users." Boštjan Kop, Manager at Digital Platform Department, Zavarovalnica Triglav.

Driving Towards a Safer Future

Triglav's DRAJV application, powered by Sygic Mobile Telematics, is leading the charge towards a safer and more personalized future in the insurance industry. By fostering safer driving practices and providing a tailored insurance experience, it sets a new standard.

With data-driven insights at the core of its approach, Triglav Group empowers drivers to embrace responsible driving practices, creating a collective effort to make roads safer for all.

About Triglav Group

Triglav Group is the largest insurance and financial group in the Adria region and one of the leaders in South-East Europe, operating in six countries and seven markets and in the wider international environment through partnerships with insurance brokerage and agency companies as well as with reinsurers. Employing its expertise, experience, and financial strength, it has provided protection for next generations of clients and their property for over 120 years. Learn more at

Discover DRAJV:

Experience greater transparency in car insurance and prioritize your safety. Download the DRAJV App now!

Revolutionize Insurance:

Unlock personalized coverage and safer driving with Sygic Mobile Telematics. Learn More about our telematics solution and drive towards a safer future.

Written by Zuzana Bedlekova